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Progressing From Corporate Social Responsibility To Brand Integrity - Posted by malcolm on April 28, 2006, 3:40 pm

Progressing From Corporate Social Responsibility To Brand Integrity

The decade from 1995 to 2005 was significant for corporate social responsibility. 2005 was ten years since Shell’s annus horribilis and their debacle over the disposal of the Brent Spar oil rig in the North Sea and ten years since they were implicated in the death of Ken Saro-Wiwa, a Nigerian human rights activist who was murdered by his government for protesting about the distribution of revenues from what was perceived to be Shell damaging extrcation of oil from the Ogoni region of Nigeria. This decade also saw the flowering of the Global Reporting Initiative, out of the CERES Principles, the development of SA8000, the birth of AccountAbility and AA1000S out of the Institute for Social and Ethical Accountability, and the first five years of the UN Global Compact.

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air as water - Posted by malcolm on April 28, 2006, 3:37 pm

Air As Water

The fundamental problem of sustainability is that there has been a failure to understand the complexity of life on Earth. This is because of the tendency to divide and reduce analysis to component parts. If we looked at the relationship between things rather that the things themselves we would see that things only have meaning by virtue of context.

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We Are All Africans Now - Posted by malcolm on April 28, 2006, 3:33 pm

“We are all Africans now”

Thabo Mbeki’s speech on the launch of the new post-apartheid South African constitution in 1996 proclaimed: “I am an African” . Perhaps, given the resourcefulness that Africa has given to the world and the natural and human resources that have been stolen from the continent over the last few hundred years “we are all Africans now”. From Africa we have the blues, the roots of jazz, Malian singing, Senegalese guitar, most of the brighter plants in gardens around the world, many of the minerals that power our cars and mobile phones. From Africa we took slaves, we have taken gold and platinum, we continue to take foods for Northern supermarkets, we sign sports stars to soccer and basketball teams. African athletes compete and win at the highest levels. And yet most of Africa is poorer now than it was fifty years ago. In that time some three trillion US dollars of aid have gone to Africa.

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Corporate Responsibility: The UN Global Compact, Complexity & Corporations - Posted by malcolm on November 18, 2004, 3:28 pm

(New Academy Review) June 2004

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